The ‘Selfie’ Era: How your Cosmetic Surgery Practice can Take Advantage of the Changes in Consumer Behaviour

Before the widespread introduction of digital technology, most cosmetic surgeons’ marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations.  But of course, times have changed.  Nowadays, cosmetic surgeons need to stay connected to the Internet and harness the power of online marketing to reach more prospects. The Mobile Internet and the Changing Consumer Behaviour Even the most successful cosmetic surgeons can no longer rely simply on word-of-mouth recommendations from their patients to reach new prospects...
More

Give Your Cosmetic Surgery Practice the Lift it Needs with Online Marketing

The Rise of Selfies has Increased Demand for Cosmetic Surgery According to a study, people have been so conscious about how they look that one in three surgeons surveyed saw a huge increase in the number of cosmetic procedure requests.  This is said to be caused by the pressure of looking ‘beautiful’ in pictures they post on social media sites like Facebook and Instagram. With the growing demand for cosmetic surgery procedures, cosmetic surgeons now face the challenge of being visible to potential patients whenever they type in cosmetic surgery-related queries on the Internet. Are you f...
More

Can your law firm be found by your potential clients today?

Seventy-six percent of adults are seeking lawyers online. A study identified a four-stage search process for people looking for a lawyer.  They gather information about their legal issue; find a lawyer; validate a lawyer; and select a lawyer.  They use various online resources in all of these stages. How will they find you in all of these stages? (more…)
More

How to Increase Conversions on Your Law Firm Website

There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients. With so much competition on the Internet, a law firm’s website only has a few seconds to engage site visitors. According to the “2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis Martindale-Hubbell, prospective clients use those first few seconds to evaluate a law firm’s website, gauge their professionalism, and determine their ability to practice law. (more…)
More

You Need Online Marketing as your Potential Clients are Looking for Lawyers Online in all of the Stages of their Search Process

Your law firm might have a solid reputation and may receive good word-of-mouth recommendations, but are you visible on the Internet? Most of your leads are no longer consulting the yellow pages or print directories when they need a lawyer, but instead, are using search engines, online directories, law firm websites, and other resources. (more…)
More

If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.

If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to think of when they hear or read your brand online? Most companies and entrepreneurs tend to lose focus on this matter, especially if they are eager to “get by” and make a name for themselves straightaway. (more…)
More