Bristol Digital Marketing Agency: 3 Tips to Overcome Writer’s Block

A steady stream of fresh quality content is practically a requirement in today’s digital marketing world. However, it’s difficult managing your business and sticking to a blogging schedule at the same time. And it gets even worse when you hit writer’s block. Eventually, you’ll come to a point when you won’t know what to write about. (more…)
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Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search

Years ago, businesses realised that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realising that having a website and optimising it for search engines is no longer enough. They now know that pure “organic” or free traffic won’t keep the cash register ringing. They need pay per click or PPC advertising. (more…)
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Ways to Grow Your Social Media Following and Reach Better SEO Results

Social media marketing and SEO have a symbiotic relationship that you must know how to cultivate. Using social networks to build your search engine rankings may seem straightforward on the surface. Open an account, build a profile and get a following. However, there is more to it. The right strategy will go a long way, and that is why it pays to have an SEO professional to do it. One of the important aspects of social media marketing for SEO is developing a following. (more…)
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How to Evaluate Your Online Marketing Agency Partner [Infographic]

Business owners nowadays understand the importance of working with an online marketing consultant or agency. Owners won’t need to learn the technical aspects of search engine optimisation (SEO), social media, web design, and other Internet marketing-related services. They can focus on the core business by employing the help of agencies. Now, the only problem is finding the right agency. But unfortunately, many business owners struggle in this aspect. That’s why we came up with an infographic checklist that you can use to score and evaluate the agencies or consultants you are considering wor...
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[Video] Online Marketing Company and Services Overview: How Does Our Agency Actually Work?

The necessity for your business to have an outstanding online presence and website has never been greater. For this reason, many local business owners like you are trying their best to find digital marketing agencies that can assist them in their online business goals. However, those who have yet to work with a consultant or a marketing group have little idea on what exactly these types of companies do. So how does an online marketing and web design agency actually work? Using our agency as a case study, here’s how. (more…)
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Beat Negative Reviews about Your Business with Effective Online Reputation Management [Video]

Online reviews can impact your reputation and eventually your whole business. That’s a fact. Want proof? According to research, a massive 80% of consumers can change their purchase decision after reading a negative review online. They do this even if the business in question was referred by a family or friend as a separate study by LMG showed that of those who searched online for referred businesses, 52% looked for reviews or ratings. Online reviews are that powerful. But reviews aren’t always bad. In fact, they can spur new life into your business and even boost your bottom line. What impa...
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Online Reputation Management: Leveraging Content & Social Media, Not Fake Reviews

In 2013, Dimensional Research carried out a study sponsored by a software company. While the research was about customer service and how it affects sales of midsize companies, researchers uncovered nuggets that changed the way people look at online reputation management forever. Those nuggets are as follows: 86% of respondents said negative reviews influenced their buying decisions 90% said positive reviews influenced their buying decisions In today’s online world, it will be a huge mistake to ignore reviews about you or your business on the Internet. More so, it will be a bigger ...
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Appear, Engage, & Influence: Get the 10 Benefits of Online Reputation Management [Infographic]

Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is because it is sometimes wrongly equated with posting fake consumer reviews on various popular websites, including social networks. In reality, the proper practice of ORM does not rely on fake reviews, but on positive content, genuine consumer feedback, and sharing via social media. (more…)
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Simple Guide to Doing Social Media Advertising Right

Social media has expanded the scope of marketing for businesses across the world. More entrepreneurs are now considering social media marketing to achieve their objectives. With the increasing number of social sites, there is no shortage of options on where to focus marketing. Advertising on social media is one of the strategies that marketers are using to leverage certain sites. It is estimated that in 2013, $5.1 billion of advertisers’ budget went social media ads. LinkedIn, Facebook, Instagram, and Twitter are some of the popular options for social media advertising. When hiring professiona...
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