Why is Social Media Optimisation Essential to Your Success? [Infographic]

Social media optimisation is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media? See our Infographic: Amplification: Beyond Reach, Engagement Social media is an effective tool for reaching your prospects and engaging them. According to Pew Internet research, 67% of all ...
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Is Your Local Business Invisible Online? Discover Local Buzz! [Infographic]

More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are finding it more and more difficult to stay visible to potential customers online. On the other hand, a select few local businesses are thriving. They are dominating local listings and enticing prospects to come and visit the shop. Want to dominate your local area for your products and services, too? Discover how you can thrive locally with the help of optimised local listings, customer ratings and reviews, check-ins, and...
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Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search

Years ago, businesses realised that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realising that having a website and optimising it for search engines is no longer enough. They now know that pure “organic” or free traffic won’t keep the cash register ringing. They need pay per click or PPC advertising. (more…)
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How to Evaluate Your Online Marketing Agency Partner [Infographic]

Business owners nowadays understand the importance of working with an online marketing consultant or agency. Owners won’t need to learn the technical aspects of search engine optimisation (SEO), social media, web design, and other Internet marketing-related services. They can focus on the core business by employing the help of agencies. Now, the only problem is finding the right agency. But unfortunately, many business owners struggle in this aspect. That’s why we came up with an infographic checklist that you can use to score and evaluate the agencies or consultants you are considering wor...
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Appear, Engage, & Influence: Get the 10 Benefits of Online Reputation Management [Infographic]

Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is because it is sometimes wrongly equated with posting fake consumer reviews on various popular websites, including social networks. In reality, the proper practice of ORM does not rely on fake reviews, but on positive content, genuine consumer feedback, and sharing via social media. (more…)
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10 Website Improvements That Start with an Audit Report & Result in Better SEO & User Experience [Infographic]

A website audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience. Better SEO means your website is more visible to your prospects. It means they can find it faster and easier than your competitors’ websites. A great user experience means visitors will come back to your website and even share it with their friends and colleagues. This means you have the opportunity to convert online visitors into customers. (more…)
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Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic

Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring your online presence, rankings, and traffic? Without an accurate presence tracking and traffic metrics system that sources, aggregates, and displays vital data, you won’t be able to gain valuable insight that will enable you to optimise your website for maximum lead and sales conversion and enhanced ROI. (more…)
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Establish an Optimal Marketing Budget for Your Business with Our Pro Consultation Services

Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to your potential customers. Without the implementation of dynamic online marketing strategies, your potential customers will not learn about your products and services, and your business growth will be impeded. (more…)
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Invest in Digital Marketing and Take Your Company to Greater Heights

As the old business adage goes, it takes money to make money. You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimised and cohesive marketing strategies. If you fail to invest in digital marketing, you will be left behind, as your customers are increasingly turning to the Internet to inform their purchase decisions. (more…)
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