Social Media Optimisation: A Business Necessity, Not a Luxury [Watch the Video]

Did you know that within the social media space, there are conversations happening at this very moment that will define your brand? If you don’t capitalise on this vast and growing landscape, your competitors will, and you won’t like the outcome. Watch the video: Business owners may not realise it yet but social media optimisation is now a crucial marketing necessity if their venture is to compete in this economy. The emergence of social networks over the past few years has changed the way businesses reach out to their audience. In fact, it is no longer enough to have a website, get ...
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Anatomy of a Social Buyer: Use Social Media Optimisation to Understand Your Customer & Get Sales

Social media optimisation is a known business necessity. Owners understand that for their venture to withstand the competition and survive in the current economic environment, they need to be on Facebook, Twitter, and other social networks. They need to update fan pages, upload photos, and interact with their audience. After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is...
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Why is Social Media Optimisation Essential to Your Success? [Infographic]

Social media optimisation is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media? See our Infographic: Amplification: Beyond Reach, Engagement Social media is an effective tool for reaching your prospects and engaging them. According to Pew Internet research, 67% of all ...
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Advantages of Working with a Professional Digital Marketing Agency

The competition for getting as much consumers nowadays has shifted from simply attracting foot traffic to getting as much virtual traffic on the Internet. This change in medium can be attributed to the development of online and mobile technology. The important concern that businesses should be worrying about, therefore, is whether or not they are ready to take on the battle in the online realm. Unfortunately, many businesses miss out on the vast opportunities accorded by the worldwide web in terms of reaching and expanding target markets, simply because they refuse to familiarise themselves...
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[Video] Customers Are Searching for Local Businesses Online – and How Your Business Can Survive the Shift

Do you still think that a listing on the yellow pages is enough for prospects to find your local business? If so, this is a wake-up call. The truth is this: paying customers are finding more and more ways to research products and services in their area. Widespread Internet access and mobile devices enable customers to find what they need instantly, on the go, and with high buying intent. This also comes with the high propensity to share experiences online with friends. If your business is not capitalising on this shift, then you are losing out. Watch our video now: Online Trends A...
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Beyond Local Online Presence: How Your Local Business Can Keep the Cash Register Ringing with ‘Local Buzz’

According to statistics, an overwhelming 78% of consumers research about products and services on the Internet before buying locally. The message consumers are sending local business owners is therefore clear: be visible online or get ready to close shop. A lot of business owners have responded to this message by getting a website done. They also pay for SEO or search engine optimisation services to make sure they appear on Google when their prospects look for products they offer. But is this strategy good enough to keep your cash register ringing every day? Or is there a better way to ensu...
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Is Your Local Business Invisible Online? Discover Local Buzz! [Infographic]

More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are finding it more and more difficult to stay visible to potential customers online. On the other hand, a select few local businesses are thriving. They are dominating local listings and enticing prospects to come and visit the shop. Want to dominate your local area for your products and services, too? Discover how you can thrive locally with the help of optimised local listings, customer ratings and reviews, check-ins, and...
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PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video]

When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor.  And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why. (more…)
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PPC Advertising: Online Marketing with Instant, Highly-targeted Traffic and Measurable ROI for Your Business

Business owners are reluctant to engage in online marketing activities not because they don’t want to see their website online, or they don’t have the budget for it. Mostly, it’s because they struggle to track Internet marketing’s return on investment or ROI. Indeed it is difficult to invest in something whose value is not obviously apparent. Good thing there’s PPC or pay-per-click advertising. (more…)
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Bristol Digital Marketing Agency: 3 Tips to Overcome Writer’s Block

A steady stream of fresh quality content is practically a requirement in today’s digital marketing world. However, it’s difficult managing your business and sticking to a blogging schedule at the same time. And it gets even worse when you hit writer’s block. Eventually, you’ll come to a point when you won’t know what to write about. (more…)
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