Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search

Years ago, businesses realised that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realising that having a website and optimising it for search engines is no longer enough. They now know that pure “organic” or free traffic won’t keep the cash register ringing. They need pay per click or PPC advertising. (more…)
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Getting the Most from Working with a Bristol Digital Marketing Agency

You have come to the conclusion that your Bristol business needs a digital marketing company, and you find one that suits your needs. Now you have to ask yourself what to do to make your choice work. When you hire a company in Bristol to provide digital marketing, there are a few ways that you can make the most out of it. (more…)
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Establish an Optimal Marketing Budget to Drive Growth and Beat the Competition

Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions. (more…)
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Invest in Digital Marketing and Take Your Company to Greater Heights

As the old business adage goes, it takes money to make money. You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimised and cohesive marketing strategies. If you fail to invest in digital marketing, you will be left behind, as your customers are increasingly turning to the Internet to inform their purchase decisions. (more…)
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Beyond Traditional: Online Marketing Tips for Your Dental Business

In the traditional marketing age, flyers, brochures, billboard and coupons used to be the most popular means of promoting a product or a business. However, since the birth of the Internet and other technologies, these methods were eclipsed by digital marketing. With the rapid growth of people using the internet and the change in their behaviour when looking for services, many businesses have decided to explore online marketing. Both methods have the same objectives: establish a brand image and get customers. Which of these two can help your dental business the most? Traditional Marketing...
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Open wide and Put Some Teeth into Your Online Marketing

As dentists, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to consider with the Internet being such a big part of people’s lives. Here are some quick stats to chew on: 8 out of 10 say they began looking for health or medical information, as well as doctors or health professionals at a search engine such as Google, Bing, or Yahoo. 72% of users say they looked or health information online within past year. 35% of adults say that at one time or another, they have gone online specifically to try...
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Social And Search Indicators That Drive Your Business’ SEO Success

Social media and search are often pitted against one another but, in reality, they are not mutually exclusive. In the same way that most Internet users still rely on search engines, while also engaging with social media websites, businesses and website owners can also combine social and search into a single, unified, online marketing mix. (more…)
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HVAC Contractors Need to Implement a Dynamic Digital Marketing Strategy to Gain an Edge over Their Competitors

The heating, ventilation, and air conditioning (HVAC) contractors industry in the United Kingdom is seen to pick up as the the demand for housing and commercial building construction has increased this year. According to the latest data from the industry research firm IBISWorld, the U.K.’s heating and air conditioning installation industry is now worth £14 billion and employs over 130,073 professionals. The heating and air conditioning installation industry accounts for approximately 15% of Britain’s specialised construction trade activities. The industry’s contractors are tasked with i...
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