Beyond Traditional: Online Marketing Tips for Your Dental Business

In the traditional marketing age, flyers, brochures, billboard and coupons used to be the most popular means of promoting a product or a business. However, since the birth of the Internet and other technologies, these methods were eclipsed by digital marketing. With the rapid growth of people using the internet and the change in their behaviour when looking for services, many businesses have decided to explore online marketing. Both methods have the same objectives: establish a brand image and get customers. Which of these two can help your dental business the most? Traditional Marketing...
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HVAC Contractors Need to Implement a Dynamic Digital Marketing Strategy to Gain an Edge over Their Competitors

The heating, ventilation, and air conditioning (HVAC) contractors industry in the United Kingdom is seen to pick up as the the demand for housing and commercial building construction has increased this year. According to the latest data from the industry research firm IBISWorld, the U.K.’s heating and air conditioning installation industry is now worth £14 billion and employs over 130,073 professionals. The heating and air conditioning installation industry accounts for approximately 15% of Britain’s specialised construction trade activities. The industry’s contractors are tasked with i...
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Develop a Digital Marketing Plan to Reach More Potential Patients and Grow Your Business

For optometrists in the UK, the biggest challenge for their practice is not the lack of demand — but possibly, the means to market their services effectively. A recent study by The College of Optometrists revealed that 73% of their survey respondents said they would go to an optometrist for information about eye health. Furthermore, 74% of people in the UK were found to be wearing either corrective eyewear or have had laser eye surgery, with the help of an optometrist, to improve their vision. Because of the growing population that recognises the importance of eye care, the demand fo...
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Plumbers Need to Implement a Dynamic Digital Marketing Strategy to Grow Their Businesses

There is now a huge demand for skilled plumbers in Britain, particularly in major cities like London. This demand is partially being driven by the acute shortage of skilled plumbers, as fewer young people are entering the profession and completing their apprenticeships. Facing a shortage of skilled plumbers inside the M25, major firms like London-based Pimlico Plumbers, have launched national recruitment drives in an attempt to attract new talent from outside Greater London. (more…)
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Why Estate Agents Need a Solid Digital Marketing Strategy to Grow Their Businesses

Residential property in the United Kingdom is at a steady growth. According to Property Partner, the market is now valued at more than £5 trillion and buy-to-let transactions add up to more than £20 billion annually. Additionally, urbanisation, the scarcity of land, a growing population, as well as significant local and international demand for residential property in the U.K., have driven prices through the roof. (more…)
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Having a Responsive and Mobile-Friendly Website Can Help You Penetrate a Larger Market Segment

This is a fact:  Because mobile phones are seen as a very personal gadget, most women choose to use their smartphones to look for “very personal and private” information about their health. In fact, according to the latest statistics by the Pew Research Center, six in ten (or 61%) female phone owners use their gadgets to search for information online. (more…)
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Harness the 7 Key Online Channels to Target Patients Who are Looking for Chiropractors

A significant percentage of chiropractic patients are using online resources to locate and evaluate various chiropractors in their area. In a recent survey, chiropractic patients who’d recently visited a chiropractor were asked about the methods they’d used to find and/or evaluate their chiropractor. Fifty-five percent of respondents said they used online resources to find and/or evaluate their chiropractors (this percentage includes respondents who’d been referred). Of these respondents, 100% used at least one online resource, 44% used at least two online resources, and 15% used thr...
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Invest Strategically in Your Digital Marketing and Grow Your Accounting Firm

Businesses that want to succeed in the digital age need to develop a strong online presence and dynamic digital marketing strategies. This rule of thumb applies to many industries, including accounting. Thirteen years ago, many accountants and accounting firms didn’t have websites, many popular social media sites didn’t exist, and the idea of developing a strong online identity to foster client acquisition and retention was still in its infancy. Fast track to 2015, and having an up-to-date website is considered the bare minimum for accountants who want to harness digital marketing to capture...
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