The Internet has taken Bristol businesses—and all other businesses for that matter—by storm and has changed the way they market their brand. What’s more, the Net continues to evolve each year such that companies have to constantly alter their digital marketing strategy in order to achieve effective SEO in Bristol. Having a good strategy that is up-to-date will ensure that results will continue to be produced because it is in line with what the people are looking for.
One thing that can be done is to start a Podcast. According to Forbes, “Podcasts rank very well in Google and it also gives you a change as the business owner to build a solid virtual relationship with your listeners.” A good way to utilize a Podcast is by making one that doesn’t focus on a product or service, but rather revolves around an interest which the target customer has. This way, you sell them the idea and not just the product itself, which can motivate them to buy from you.
Having a good digital marketing strategy has a lot of benefits compared with marketing in the traditional way. A business can level with any of its competitors online, given a solid strategy and a little budget, which can’t be said of advertising mediums such as television, radio, and magazine. What’s more, a business can see what is working and what is not almost instantly using various analytics, which means that they are able to adjust very quickly. Data gathered from analytics are vital in knowing the customers, their behaviour, and their preferences which is why it is essential for a business to keep track of data to increase the chances of conversion.
One thing that can be overlooked are emails. With this new sharing age, information is being sent more and more through various social media and messaging platforms. However, this doesn’t mean that email is dead. In fact, companies are still sending daily or weekly email newsletters to subscribers to keep them updated on any changes, as well as to engage them. Adding value to emails, such as customized look, can keep customers interested.
Businesses that need help in their SEO can enlist the services of a digital marketing agency in Bristol, such as LimeLight Online Marketing. who are online brand optimisation specialists and can greatly help with your digital marketing strategy.
(Source: 6 Ideas To Shake Up Your Digital Marketing, Forbes, February 12, 2015)