Google Will Warn Visitors About Any Website That Is Not Secure! Should You Be Concerned?

Google Will Warn Visitors About Any Website That Is Not Secure! Should You Be Concerned? As of January 2017 with the new release of Chrome, Google began implementing a major change that every website owner should be aware of.  Now visitors will see the words “Not secure” in front of the URL when they are on a website that has a login area or any field asking for sensitive information.  Chrome may be the first internet browser to make this change, but soon most browsers will show strong warn...
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Keep Potential Customers Engaged with Your Brand through Video Marketing

Did you know how significant videos are for Internet users today? When it comes to providing valuable and engaging information online, most marketers turn to video content. The overall combination of visuals and sound makes videos more remarkable for Internet users. According to YouTube, an equivalent of almost 300 hours of video are uploaded to its platform every minute.  comScore, on the other hand, discovered that a whopping 100 million Internet users watch an online video every day. Becaus...
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Can Pet Owners Find You When They Look for a Vet Online?

People love their pets and consider them part of the family. Even during a recession, 81 billion was spent on pet care worldwide. Wouldn’t it be great to be the one most people turn to for their pet care needs? Pet Owners Use Search Engines to Find Veterinary Surgeons When people were asked to think about the last time they searched for health and medical information, as well as doctors or other health professionals, 77% said that they began at a search engine such as Google, Bing, or Yaho...
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Invest Strategically in Your Digital Marketing and Grow Your Accounting Firm

Businesses that want to succeed in the digital age need to develop a strong online presence and dynamic digital marketing strategies. This rule of thumb applies to many industries, including accounting. Thirteen years ago, many accountants and accounting firms didn’t have websites, many popular social media sites didn’t exist, and the idea of developing a strong online identity to foster client acquisition and retention was still in its infancy. Fast track to 2015, and having an up-to-date web...
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Online Marketing Counts for Accounting Firms: Here are the Numbers…

Your Potential Clients are Looking for you Online. A recent study has found that more of your potential clients are searching for expert accounting services online than through word-of-mouth recommendations. In fact, 30% of those surveyed have said they are using search engines, social media, local listings and online reviews when looking for accounting firms, with only 19% saying they are relying on recommendations from friends and relatives. A professionally-designed and accessible website ...
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