Effective internet marketing strategies need to appeal to as much of the primary senses of their target market as possible. Considering the fact that 90 percent of information transmitted to the brain is visual in nature, and that images are said to be processed by the brain 60,000 times faster than text, Bristol SEO campaigns, particularly those that integrate social media marketing can’t do away with visual branding. Here are some tips for you to remember when it comes to establishing your brand via visuals:
Photos: Create a Consistent Image
Images uploaded in social media sites like Instagram, Twitter, and Facebook are more likely to get more engagement compared to text or links. Then again, you can’t just upload any cool graphics or picture that you see. Experts recommend that brands choose a certain filter or photographic style, and then applying it in majority of their photos for a specific marketing campaign. This makes it possible for brands to convey a vibe or feel that is reflective of their culture or marketing message.
Colors: Stick with the Best Hues
Social media marketing in Bristol isn’t only influenced by content, but by colors, too. If your company is yet to associate itself with distinct colors, it’s about time that you pick out a color palette to represent your brand. For instance, if you want your brand to be related to the words “fun” or “cheerful”, you should opt for pastel or bright colors. On the other hand, more formal and serious organisations may want to use dark shades of blue and maroon. Once you have a good color scheme and adhere to it, it won’t be long before your brand becomes easily recognisable to your actual and potential customers.
Fonts: Select One with the Right Personality
When you work with professionals from established SEO firms in Bristol like LimeLight Online Marketing, they’ll make sure that the text in your infographics, uploaded photos, and site content are using the ideal font(s). Take note that you only need at most three fonts, wherein using more than three would already end up distracting your audience. Utilising a font regularly for your social media posts will make it easier for your customers to spot you in their news feed.
(Sources: 4 Ways Visual Design Can Improve Your Social Media Marketing, Social Media Examiner)