At present, nobody, even the most experienced digital marketer or web developer, exactly knows how Google ranks websites. Apart from the company’s complex ranking factors, the algorithm that Google employs also changes every so often. Some marketers say it’s based on a website’s social signals, whilst some say it’s all about link placement. You may never know how Google grades your websites, but experts of SEO in Bristol know how to keep them at the top of search results. Below are a few suggestions.
Use Keywords Strategically
Your website primarily receives visits because of keywords. If a person, for example, is looking for a place to eat in Bristol, he or she may use the phrases “where to eat Bristol” or “dining in Bristol” upon searching Google. These keywords improve web ranking by inviting more visitors to your site; more visitors means better credibility, which is significant when it comes to search results.
Keep keyword phrases specific to your business and make it sound natural, not selling out. In addition, social media marketing in Bristol is highly effective so consistently publish amazing content that utilise keywords and share them in your online accounts.
Keep Your Website Speed Swift
A website that loads faster than competition does not only attract more customers but also affects Google’s search-engine rankings. According to studies, 40 percent of website visitors abandon a site that takes longer than three seconds to load. Optimise your page and its content such as text, images and videos to come up with a website that’s quick to load. Keep your visitors around and let Google increase your SEO ranking.
Create Good Content
This article discussed content two times, which is why it’s safe to say that content, specifically the good ones, are essential in Google’s ranking efforts. How do you create amazing content that will hook your audience and put you on the number one search result spot?
Three things: publish original content, no copies or rewrites; publish well-researched content, credible and justified; and publish consistent content, one that follows a schedule. Don’t publish content just for the sake of it. Make sure that they are informational and reliable. It is also important to include visuals such as photos and videos.
Google may constantly change the factors involved in site ranking, but these three elements will remain. Your website may not be number one now, but through hard work and an equally excellent marketing technique, your page might just appear first.
7 Advanced Ways to Improve Your Site’s SEO entrepreneur.com
How Google Determines Where to Rank Your Website quicksprout.com
5 On-Page SEO techniques That’ll Boost Your Rankings (checklist included) reliablesoft.net