At LimeLight Online Marketing, we keep ourselves up-to date with the latest trends on the web, allowing us to help our clients grow their respective businesses at a quick and sustainable rate. If you’re struggling to secure a foothold in your local market, we suggest that you start using Google+ Local to generate buzz around your business.
What Does it Do?
In a nutshell, Google+ Local helps users discover local establishments and conveniently share them with other people in their circles. Some of the things that Google+ Local can do include:
- Browse and discover places that other people within a circle like
- See helpful customer satisfaction scores
- Write, read, and share reviews for local establishments
- Post photos that help attract other users
The Benefits of Having a Google+ Local Profile
Aside from a recognisable brand, another factor that will sway potential customers to actually do business with you is a positive review from a satisfied customer. By having positive reviews you’ve received over the years easily visible, your business will draw in more customers. After all, studies have shown that 79% of consumers trust online reviews as much as they would a personal recommendation from a friend or family member.
What most people don’t know is that Google has been working on personalising search results based on a person’s activity and circles on Google+. By creating a profile on Google+ Local, you make it easier for people to connect with your business, and make yourself more visible in their search results. Of course, being on of the top search results can only help your business generate more leads, conversions, and sales.
Make the Shift Today!
If your company still hasn’t integrated Google+ Local into your online marketing campaign, you’re potentially missing out on customers and the referrals they could’ve sent your way. Protect the interests of your business by optimising your online presence for Google+ Local.
For more information on our Google+ Local services, you may get in touch with us by visiting our Contact Us page and filling out the form. We look forward to hearing from you.