Most people define online reputation management (ORM) as “the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content.”
ORM primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor may not want to show when their name is searched.
In short, ORM is keeping track of what people are saying about you online and promoting the positive while eliminating and preventing the negative.
ORM is especially prevalent today as just about every business has an online identity in one form or another.
An identity or brand can be promoted in a number of ways, but it can also be damaged in many ways; and managing both of these plays key roles in ORM.
All of these affect your online reputation and that reputation is just as important as your offline one – something you’ve probably dedicated years to building and promoting.
Unfortunately, you don’t have years to dedicate to managing and build your online reputation. More people use and do business on the Internet every day, and the majority of people spend the majority of their time online in some capacity or another.
How are you supposed to know what people are saying about you?
And if negative reviews and feedback is out there about your company, what can you do about it anyway?
And of course, what’s always on top of every business owner’s mind – when are you supposed to find the time to do it?